Did you know that an octopus has excellent eyesight and a well-developed brain? It can also use camouflage as a method of protection by changing the color and texture of its skin to match a surrounding area. Lastly, the octopus can appear in separate commercials for different products, so if you’re in a bit of a pinch because your creative well ran dry, harness the power of the varying octopus! Will the cephalopod mollusk equal big bucks for your favorite brand? Well, it seems to be working well for Kraken rum, Jameson whiskey, Pepsi, and Toyota.
Take a look:
Here we see what happens when you attempt to put a beast in your belly. If you order this brand of spiced rum at your local watering hole, you might run the risk of getting snatched right off your bar stool by a mythical sea monster of gargantuan size. Unless your name is Perseus, this would be a bad thing. Decent little spot here, but nothing that is knocking me off my seat.
By now I’m thinking that octopuses really don’t want humans to drink alcohol. If they’re not pulling you off your seat, they are going to confront you if you go diving into the ocean after a barrel of your favorite spirit. This spot has more creativity, and the production value is definitely higher than the Kraken spot.
Take the bar from the Kraken spot, then add the ocean from the Jameson spot, and you might get something that looks like this Pepsi spot. The suave, umbrella-wielding guy is your typical fare for a soft drink ad, and the guy either in an octopus suit, or actually part octopus, adds something a little interesting to the end. Mildly amusing, but I still feel no need to “MAX IT!”
My favorite of the four. Unexpected, amusing, and the most clever overall. Almost feels like a Nike ad there at the beginning.
Which is your favorite?
{ 2 comments… read them below or add one }
I would say I like the last one the best too. The first one was just bland, and the second one was clever. The Pepsi ad reminded me of a beer commercial.
But I’d agree. I think the last one was the best.
Interesting how you noticed the octopus in all of them. Most people wouldn’t have.
The Pepsi ad really did look like a beer commercial now that you mention it. Not sure how I noticed all of the octopuses…guess I just have a memory for marine life!
Thanks for reading and commenting, much appreciated!
– Stephen Young
Communications | Advertising | Social Media | Copywriting | Graphic Design | Dallas/Fort Worth, Texas
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